Jenni Feld, author of No One Believes You: How To Become a Credible Leadership warns, as the fifth anniversary approaches, that the rise in ‘authentic leadership has done more harm than benefit.
Jenni’s book is a must-read for leaders who want their message to resonate and to have a lasting impact.
Jenni’s global experience spans over 20 years. She provides practical strategies to help leaders transform their credibility through consistency, transparency, self-awareness and commitment to the truth, even when it is uncomfortable.
Jenni says that when she was researching for this book, the word “authentic” was only mentioned once. ” I believe that COVID’s legacy of authenticity is a problem and may explain the reason why many leaders are not taken seriously. Being more human can be a good thing but ‘authenticity,’ as it has been called, has become an excuse to behave badly, to overshare, and to break promises. This must stop. The people don’t care if leaders are authentic. They want them to have credibility and be genuine. This is because they create safe, inclusive environments, which we need to navigate the turbulent times of our society.
Jenni continues, “Just take a look at Trump and Musk. Their erratic communication style, unpredictable approach, and lack boundaries may be authentic for who they are, but it’s another story when it comes down to being trusted and credible.” Our survival instincts are so strong that if people who we trust keep changing their mind, trust and confidence are lost.
Adam Davies, Head Talent Development at Gymshark comments: “This book gives you a human perspective on how to be the leader that people want to represent themselves. If you look inside, you can begin to develop the skills to become a credible leader.
Jenni concluded, “People must trust someone in order to feel confident about following them. Credibility is absolutely essential for this.” Credible leaders are able to inspire passion and action because they believe what they have to say. They also know that they will follow through on what they promise.
No One Believes You: A Guide to Becoming a Credible leader can be purchased now on Amazon.
More Credible Leaders is what the world needs now.
