According to research, two-thirds of Generation Z professionals (61%) value company ethics more than their salary.
The study found that people aged 18-27 want to work in an organization who shares their values, like social responsibility, honesty and green credentials.
According to a study conducted by Co-operatives UK, 42% of people in this age range have considered leaving their job because they feel that the company does not share strong values or a social purpose. A similar percentage (40%) has refused to apply for a position or turned down one at a company which is deemed ‘unethical.’
Nearly three-quarters (59%) of the respondents believe they are more picky about their workplace than older generations.
The research revealed that Gen Z prioritizes a good balance between work and life, and a decent wage, as cited by 63% of respondents and 62% of respondents, respectively. They also want to be employed by employers who are committed to reducing the gender pay gap (29%) and are honest with integrity (28%).
Only one fifth (20%) of respondents placed importance on hybrid work, and a similar percentage (18%) was looking for a diverse workforce.
9% of respondents cited employee profit-sharing and profits invested into the local community as being important.
Rose Marley is the CEO of Co-operatives UK. She said, “Gen Z wants a new future for work. They want businesses to put people, planet and purpose above pure profit. The younger generation wants their work to have a positive impact. They want a better future and are willing to take action.
More than three-quarters (63%) of employees feel “conflicted” because their company doesn’t contribute positively to local communities or society. Nearly seven out of ten (68%) believe that their job has no meaning because it does not have a positive impact on society. A staggering 90% of employees feel like “a cog or wheel in a faceless organization”.
More than half (42%) of respondents say they would be happier at work if their company cared for the environment and the planet.
More than one third (35%) are ready to speak out if they feel their organization is not doing enough to protect the environment. Another 31% will take a stand against an organisation that doesn’t treat customers and staff with honesty.
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