The RB Digital Awards are an independent recognition for companies who use innovative technologies to transform their business operations. The collaborative project between GetTransfer.com, and SoulMatcher in the category of “HR and Internal Communications”, 2025 was the winner.
A Game-Changer for HR
SoulMatcher is a new-generation matchmaking platform based on psychological principles. It has adapted unique algorithms designed to evaluate compatibility between people in relationships for analyzing employee interaction. This innovative solution is powered by artificial intelligence (AI), which provides businesses with the tools they need to optimize their recruitment processes and analyze data.
We have shown that the same technologies used to evaluate compatibility in romantic relationships are equally effective in HR. SoulMatcher’s founder Natalya Sergegovantseva said that this opens up new possibilities for businesses and makes the hiring process more efficient.
Key HR Challenges and Solutions
SoulMatcher (SM HR) is a recruitment solution that addresses the key challenges companies face in recruiting: difficulty managing workloads, low levels of engagement, and incompatibility among new hires. These issues can result in high time and financial costs to businesses.
The solution was evaluated in collaboration with GetTransfer.com. GetTransfer.com is an international marketplace that allows users to book transfers, car rentals, and trips with a driver. They operate in 150 countries around the world. GetTransfer.com implemented SoulMatcher into its HR operations to improve recruitment quality, and build a more cohesive team.
“Partnering up with SoulMatcher not only improved our hiring process, but it also helped us build a solid corporate culture. This collaboration has shown how technology and human-centric approaches can work together for outstanding results. “We are proud to be a part of this revolution,” said Alexander Sapov. Co-founder and CEO at GetTransfer.com.
Results from Using SMHR in GetTransfer.com’s Recruitment Processes
- The initial pool of candidates was increased from 1,000 to 3,00.
- The number of interviews in groups has been reduced from 1,000 to fifty.
- The success rate of employee adaptation has increased from 40% to 60%.
Recognized at the RB Digital Awards in 2025
SoulMatcherAIHR’s impact was recognized by the RB Digital Awards, 2025. It won the category “HR and Internal Communications”. The award recognizes the role of innovation in driving digital transformation, and its potential to reinvent HR practices across industries.
Natalya Sergegovantseva added, “We hope that our partnership can serve as a model for other companies seeking innovation and excellence in the management of personnel.”
The first time HR News published the article SoulMatcherAI: Transforming recruitment with AI-driven compatibility analysis.
