A new report shows that despite popular belief, Generation Z employees are hardworking.
United Culture research shows that younger office workers are more likely to believe in the improvement of their work ethics.
The Work Mastered 2024 Report by the engagement consultancy showed that this figure rose to more than 50% of those aged between 18-24 and 25-34 (55%)
Over one fifth (22%) of respondents stated that they “always go beyond the call of duty”, and a similar proportion said that they will “do what needs to be done” to deliver.
Just 9% of employees are unwilling to work beyond their set working hours, and only 4% do not have the motivation to go above the minimum requirements for their job.
Victoria Lewis-Stephens is the managing director of United Culture. She said, “There’s a lot to talk about, and it is only talk, when it comes to the supposed decline in work ethic, particularly among young generations. But, that is all there is.” Truthfully, motivated employees, who have supportive managers, and a positive company culture will give their all.
She believes that employers should readjust their expectations, especially for younger generations. Refusing to work 70 hours or more a week is not a reflection of work ethic and motivation.
If an organization understands the motivations and drives of its employees, they can make adjustments and give them the recognition and development they deserve. Moving up the ladder seems to be a major concern for many. “Give them the chance to show you what they are made of,” Lewis Stephens said.
In the company’s 5th annual analysis of 1,000 employees in the UK and US, the desire for security and stability was cited by 52 percent of the respondents.
The study found that younger staff, aged 18-24, are most motivated by the desire for promotion and status, with 31% citing this, compared to a 19% average, as well winning or competitions, with 25% versus a 16% average.
The age group that is most likely to consider promotion the most important form of recognition for their contribution and impact at work. Nearly half of respondents (47%) ranked it higher than financial compensation.
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