Webinar: Family-friendly strategies to attract Gen Z workers

Wednesday 16 October 2024, 11:00am BST

A successful people strategy will focus on fostering a culture at work that is inclusive of all generations. Working in a family-friendly environment can increase inclusion, retention, and engagement. But what do we really know about the needs of workers at different ages?

Bright Horizons Modern Families Index tracks 3,000 working parents, carers and other caregivers. This provides a rich data set of key trends. In the past few years, the younger generations have increasingly prioritized family.

Gen Z will account for 30% of the world’s workforce by 2030. They are known to hold employers accountable on their values and also be more cautious and risk-averse.

Millennials, Gen Z and the changing ways they work. They are likely to work longer, have more jobs, retrain and switch careers.

This webinar by Personnel Today, in conjunction with Bright Horizons examines the needs of younger generations and their wants at work, and how employers and managers can respond.

The editor of Personnel Today, Rob Moss, is joined by Jennifer Liston-Smith from Bright Horizons’ head of thought leadership and Amanda-Jane McCann, account manager, for an engaging panel discussion. Business coach Sam Jones will also be participating.

Register now to:

• Discover what’s important to younger generations in the workplace based on evidence
• Understanding the needs of your employees at different stages of their lives and how to support them during key moments is important.
• Employers can respond to their employees’ needs by ensuring that managers are well-equipped.
• Understand new ways of thinking and move beyond the traditional belief that careers are divided into three stages: education, employment, and retirement.

This 60-minute free webinar features a live audience question and answer session.

Reserve your place for free on the webinar

Our panelists

Jennifer Liston-Smith , head of Bright Horizons’ thought leadership department, is . She founded and led Bright Horizons Work and Family Solutions for over a decade, providing advice to employers about programmes for working parents and caregivers, evaluating the impact and ROI of these programs, and developing coaches and coaching capabilities. Jennifer focuses her efforts on identifying trends and advising employers, and then translating this information into practical solutions.

Bright Horizons’ account manager is Amanda-Jane McCann . She has worked with Bright Horizons since 2005, initially supporting one of their Scottish nurseries as an administrator, and then moving up to the position of Account Manager. Amanda-Jane is meticulous and has a background in nurseries, which gives her a comprehensive understanding of the services and solutions offered by Bright Horizons. She is also the chair of Bright Horizons DEI Group, bringing to her role her passion for families.

Sam Jones, a business consultant who has years of experience in coaching the UK’s most influential public figures to improve productivity and performance and to promote wellbeing for young people. He examines the impact of instant access to information via phones and other devices on our psychology and our feelings. He focuses his attention on Generation Z, mental health and wellbeing, retention, and the resilience of Gen Z.

Register now